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Biltmore Technologies Deploys MicroStrategy for Pharmaceutical and Biotech SolutionMcLean, Va., August 2, 2007 -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Biltmore Technologies has deployed MicroStrategy to provide reporting and analysis capabilities for its data warehouse solution, My Vital Signs RxTM. Biltmore offers technology consulting and business solutions to sales and marketing divisions of pharmaceutical and biotech companies, and is the leader in pharmaceutical sales and marketing analytics. My Vital Signs RxTM, is a hosted sales and marketing data warehouse solution, designed for pharmaceutical and biotech companies which lack the business and technical resources to build and support their own sales and marketing data warehouse. This web-based turnkey application utilizes a simple to use interface and is specifically designed to maximize the effectiveness of sales and marketing executives, sales operations/market research functions, and field sales teams. Anchored by the MicroStrategy Business Intelligence Platform™, My Vital Signs RxTM helps pharmaceutical companies evaluate sales and marketing campaigns to determine ROI, optimize call and sample activities by determining unproductive sales efforts, and identify prescriber and territory profitability to optimize targeting efforts. Dashboards and scorecards are provided to senior management to help monitor goals and priorities. “The MicroStrategy platform gives our pharmaceutical and biotech customers the ability to report on and analyze critical data to make important sales and marketing business decisions,” said Mike Wexler, Principal of Biltmore Technologies. "Organizations across the pharmaceutical/biotech industry rely on Biltmore Technologies and its business intelligence partner, MicroStrategy, to measure and improve pharmaceutical sales and marketing effectiveness and reduce costs." “We are pleased that Biltmore Technologies has selected MicroStrategy to anchor its data warehouse solution,” said MicroStrategy’s COO Sanju Bansal. “MicroStrategy’s advanced analytics, scalability, and intuitive reporting features are an excellent fit for pharmaceutical and biotech companies with vast amounts of data.” About Biltmore Technologies Biltmore offers technology consulting and business solutions to sales and marketing divisions of pharmaceutical and biotech companies. Biltmore's flagship product, My Vital Signs RxTM, is a hosted sales and marketing analytics application for small and mid-tier pharmaceutical companies that increases sales effectiveness by guiding and maximizing sales and marketing results. For more information about Biltmore Technologies, visit www.biltmoretech.com. About MicroStrategy Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com. MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. Wende Cover MicroStrategy Incorporated 703-770-1646 wcover@microstrategy.com |
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