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Biotech -- Hosted Data Warehouse
Challenge - Improve the process of analyzing and delivering timely sales and marketing information to corporate and field sales staff. Solution - My Vital Signs Rx™ - a hosted data warehouse solution. Within 80 days of project initiation, the client had access to improved analytics in the areas of territory and product performance, targeting and call planning, sales force sizing, marketing campaign effectiveness, and incentive compensation. My Vital Signs Rx™ also improved utilization of information by providing personalized reports to each corporate and field user with a much more efficient delivery mechanism. Results - My Vital Signs Rx™ provided end-users with ad-hoc querying capability, thus eliminating the reliance on IT staff to create reports/analytics. Actionable information is readily available, and previously out-sourced functions were insourced – significantly reducing IT costs. |
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Pharma Analytics Made SimpleTM
